Rabiu Plumbing and Heating
The cold call David nearly put the phone down on. He runs Rabiu Plumbing and Heating across the Medway towns, and the review he left afterwards tells people to stay on the line if I ever ring them.
The call
The site above as it stood when I last opened it, on 10 September 2026.
This began as a cold call. David had not asked for it, was not expecting it, and by his own account was at the point where most people hang up on a stranger selling something. What he had underneath that was a plumbing, heating and gas firm working through Chatham, Rochester, Gillingham, Rainham and Strood, taking jobs further out across the south east and into London when the work warranted it, and answering the calls that come in when nobody planned them. None of that weight was reaching anyone online.
Eleven at night
Somebody standing under water coming through a light fitting is not reading three pages and weighing up quotes. They are ringing whichever firm looks most likely to pick up, and that judgement gets made on a phone, on the first screen, in roughly the time it takes to scroll once.
So the emergency side of his work had to be visible before anything else, and the evidence that he is exactly who he claims to be had to be visible alongside it. He was already Gas Safe registered and already Checkatrade verified, with his own 5.0 from seventy Google reviews behind him. All of it existed and all of it was true, and none of it was anywhere a person in a hurry would ever have got to.
What went live
The page opens with “Plumbing, Heating & Gas Done Properly”, in that order, because the first line has one job, which is to confirm to a worried person that they have landed on the right trade for the thing currently going wrong in their house. His Gas Safe registration and his Checkatrade verification sit up beside the services where they get read, rather than in the footer under the copyright line where most trade sites file them. His own 5.0 from seventy Google reviews goes in the same place, because for a stranger deciding whether to let a man through the front door, that rating is the closest thing they have to a word from a neighbour.
Then there is the part almost no trade site touches. His site takes card, Apple Pay, Google Pay, Klarna and Clearpay. A boiler that gives up in February is a bill nobody has budgeted for, and the customer who cannot cover it in one payment usually will not say so, they say they will have a think and then quietly ring round. Putting instalments on the same page they are already stood on takes away the reason to go looking. It is ordinary technology that shops have had for years, and it is still uncommon enough on a plumbing site to be worth putting where a worried customer will see it.
David’s review
He put it on my own Google listing, in his wording, where I cannot go in and change it.
5.0 on Google · 9 reviews
Rated 5 out of 5 stars.
A star service throughout, Cameron reach out as a cold caller offering a website service, As you do you normally end up putting the phone down. However we were able to work together and he’s done a fantastic job. He’s attentive and very responsive. Even the aftercare once the website is completed is great. Adamantine, specialises in much more than websites. So if you pick up a random call from Cameron one day make sure you stick around and listen to what he has to say. 👊🏾
Rabiu Plumbing & Heating
Start a project
David’s number came off a listing the same way yours might have. The quickest way to judge any of this is to open his site on your phone, the way his customers do at the worst possible moment, and decide whether it looks like a firm you would trust with a leak in your own house.
Open rabiuplumbingandheating.com
If you do plumbing, heating or gas yourself, there is a longer piece on what these sites have to do in the first few seconds, and why the plumbing ones I have built are each put together differently.
Whatever you would have asked me if I had rung you, ask it here instead, and the reply comes from me rather than from a sales desk.