How it works
- Monday, 11am. A call comes in while you are up a ladder. You ring back at four and they have booked whoever answered first.
- Tuesday, 7pm. Quotes written at the kitchen table after a full day on site.
- Wednesday, 1pm. A Facebook enquiry sits unread until the evening, and by then it has gone cold.
- Thursday, 8pm. Another evening on the admin: texts back, the diary, invoices.
- Friday, 6pm. The follow-ups you meant to send today. Friday turned into a twelve-hour day.
- Saturday, 1pm. A finished job and a happy customer, and nobody asks for the review.
An illustrated week. A diagnosis looks at your real one.
What happens from the first message to the site being live, with the awkward parts left in. It starts with a look at your real week, because that is where the work leaks out.
Diagnose, build, results
The order it happens in. The line fills as you read down it.
Diagnose
The first message
Through the form, the Facebook page or email, whichever you prefer. I read it myself and reply with what I would do, which is sometimes shorter and less flattering than a sales pitch would be. If what you need is not something I do, or not something worth doing yet, I will say that instead. Sometimes the answer is not ads yet, and a strong campaign pointed at a weak site is the most expensive mistake in this trade.
Diagnose
The diagnosis
A free call, then a proper look at how enquiries reach you now: where they come from, how long they wait and which ones go cold. You leave with the one thing worth fixing first and a straight answer about what it is worth.
Build
A preview before you pay
If it is a website, I build a preview of yours with your own jobs on it and show it to you. You are looking at your own site, not a template with your logo dropped on top, and you have paid nothing at that point. If you like it, I finish it and put it live on your own domain, in your name. If you do not, you have lost nothing and I will shake your hand anyway.
Build
Your own ad account
Every campaign is built inside your own ad account and funded by your own card at a budget you set. The history, the audience data and the results belong to you, and if you ever move on from me none of it leaves with me. It also means the numbers you judge me on are numbers you can open and read yourself. I never mark up media spend and I never touch your money.
Results
Monthly, judged monthly
Every month you get a written report saying what I changed, what it cost and what came in, in figures your own accounts can confirm. If nothing moved, the report says so, because pretending is more expensive than patience. Nothing is on a long contract. The work has to be worth paying for in the month you are paying for it.
Diagnose first, then build, then judge the results in your own accounts.
Why that order
The order is the whole method. Work leaks out of a trade business in the gap between the phone ringing and the job being booked, and every business leaks in a different place, which is why the first thing I do is look at that gap rather than sell you something to put in it. The diagnosis tells me whether the fix is a website, a campaign, a reply that goes out while you are on a roof, a chase for the quotes that go quiet, or nothing yet at all, and it tells you what that fix is worth before you have spent anything. Building comes second for the same reason: a preview of a site you can hold in your hand is a better thing to decide on than a description of one, and a campaign that runs in your own account is one you can check without asking me. The results come last and they come every month, in writing, whether they are good or not, because the only way you or I can know the work is paying for itself is to count it.
What gets built
Whatever the diagnosis points at, joined up so every enquiry lands in one place and nothing needs you to remember it. You own all of it, the domain and the ad account included.
- Your websiteBuilt for your trade and quick on a phone
- Google and Facebook adsRun in your own ad account
- Missed-call text backA text goes out when you cannot pick upStops the Monday 11am missed call
- Instant replyPersonal, in under a minuteStops the Wednesday 1pm cold enquiry
- Photos and details firstSo the quote goes out the same dayStops the Tuesday 7pm kitchen-table quote
- Quote chaserA friendly nudge if they go quietStops the Friday 6pm forgotten follow-up
- Booking linkStraight into your diary, with a reminderStops the Thursday 8pm evening admin
- Review requestAsked while they are still pleasedStops the Saturday 1pm missed review
Every review helps win the next enquiry
The cost
No two trades need the same amount of work. A sole trader with three photographs and a plumber holding down 88 postcode districts are not the same job, and hanging one price tag on both of them would mean one of you is subsidising the other.
So you get a straight number for your business on a call, before anything starts, and I will tell you if the money is better spent on a different part of this than the part you rang about.
Questions
The ones people ask on the call.
Do I have to take all three?
No. Most people start with the website on its own and some only ever want the ads. Each part stands up by itself, they just work better pointed at each other.
Whose ad account do the ads run in?
Yours. I build and run everything inside your own account and you fund the spend directly from your own card, so every number you are judging me on is one you can open and read yourself. If you ever move on from me, the account history and the audience data stay with you.
What does the monthly cover on a website?
Hosting, and me. When a price changes, a new job is worth putting up or something breaks, you message me and it gets done. The site never sits there going stale.
How quickly do ads bring enquiries?
Quickly, when they work. One renovation client's campaign brought 10 enquiries in its first fortnight while it learned, then 65 in his first full month at £7.39 each. I am not going to promise your trade behaves the same way, which is exactly why your numbers come out of your own ad account rather than off a slide.
Can I see the work before I commit to anything?
All of it is live. Every site on the work page belongs to a paying client and opens the real thing. If you want a website I design a preview of yours and show it to you before you have paid a penny.
What does it cost?
It depends on how much work your trade needs, so I quote it on a call rather than hanging one price tag on everybody. You get a straight number for your business before anything starts, and I will tell you if I think the money is better spent on a different part of this than the part you rang about.
Adamant results. Unbreakable standards.
Book a diagnosis
Send me your trade and what is not working, and you will get a straight answer about whether I can help before anybody talks about money. The call is free and so is the diagnosis, or email cameron@adamantine.app.
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