Websites for plumbers
- Enquiry
- Reply
- Quote
- Chase
- Booked
- ReviewNo hot waterCroydonFive-star review
Hi, the boiler keeps cutting out and there is no hot water. Is it something you could look at this week?
Google, 07:52Thanks for your message, and sorry you are without hot water. I’m on a job this morning but I will get back to you today. Could you send a photo of the boiler and the pressure gauge?
Replied in 37 s- 08:10
- Your quoteReplace the faulty diverter valve and service the boilerView quoteQuote sent, 09:25
- Two days later
Hi, just checking the quote reached you. Any questions, just ask, and I can fit you in on Thursday if that helps.
Chased for youThursday is perfect, thank you.
18:04- Booked in: boiler repairThursday at 9:30. A reminder goes out the day before.In your diary
- Job done
Thanks for having me. If the hot water is behaving, a quick Google review would really help.
Review asked- New five-star reviewon your Google profile
- Enquiry in. Your site, Google, Facebook or a missed call: every enquiry lands in one place.
- Replied in under a minute. A personal reply goes out while you are still on the job, so they stop ringing round.
- Quote sent. Photos and the details come in first, so the quote goes out the same day.
- Chased. If they go quiet, a friendly follow-up goes out for you. Nobody has to remember.
- Booked in. They pick a slot, it lands in your diary, and they get a reminder the day before.
- Five-star review. When the job is done, they are asked for a review while they are still pleased.
Illustration of how the system runs. A made-up job, no real customer.
Nobody goes looking for a plumber in a good mood. Three of the sites I have built are plumbing sites, they are all live further down, and three of those plumbers went and reviewed me on Google afterwards. The demo is the system I build around a site when the diagnosis finds enquiries going cold.
Plumbing sites, live
Every one sits on the plumber’s own domain and opens the real thing, scrolling the way it does on a phone.
lc-plumbing.co.uk
Client’s own: Gas Safe 964040
rabiuplumbingandheating.com
Client’s own: 5.0 from 70 Google reviews
Three screens of each live homepage, captured from the plumber’s own domain.
Wet and in a hurry
A landscaping customer can take their time over it and come back to it twice. Somebody with water coming through a kitchen ceiling reads the first screen with one hand, because the other one is holding a bowl. At that moment the site has one job, which is to show that you are a real firm and get you rung before they go back to the search results. That is why Farrel’s site opens with Emergencies, boilers, bathrooms, drains, electrics. One number.
He covers plumbing and electrics both, and the reason that sentence is the first thing on the page is so nobody has to work out whether they have found the right trade before they pick up the phone. It is also why the enquiry that arrives at eleven at night matters as much as the one at eleven in the morning: the leak does not wait for office hours, and the plumber who replies first, even with a line saying he will ring at seven, is usually the one who gets the job.
Gas Safe numbers
Plenty of plumbing sites wear the logo without the number, which is the one part a customer can check.
Luke’s Gas Safe registration number, 964040, is printed on his site rather than hidden behind an about page. His own 5.0 on Google and 100% recommended on Facebook sits in the same place, next to his 10+ years on the tools, because a stranger deciding whether to let you into their house is doing exactly that arithmetic.
David’s site opens on his Gas Safe registration and his own 5.0 from 70 Google reviews, with his Checkatrade Verified badge in the footer, linked, so anybody can check it. It also takes card, Apple Pay, Google Pay, Klarna and Clearpay, because a boiler that has died in February is a bill nobody budgeted for, and instalments are often the difference between the job happening this week and the customer ringing round for someone cheaper.
He was a cold call who nearly put the phone down on me, and he says so himself in his review further down. How that one went
Two sizes of site
The size of a site is set by the business rather than by me.
Farrel’s runs to 106 pages: 88 postcode district pages, six service pages and an Areas hub, built because he answers calls across south east London, Bexley, Bromley, Croydon, Dartford, Gravesend and on into Kent, and because he already had his own 4.8 from more than 190 Google reviews to stand behind it. It is the largest site I have built, and the honest answer to whether one person can handle something that size.
Luke works on his own out of Sawtry, with a run through Huntingdon, Peterborough, St Neots, St Ives, Ramsey and Cambridge. A page for every postcode district would have been padding for one man and a van, and padding is the thing Google has got best at spotting, so his site is 18 pages: a page for each of the twelve towns he drives to, a map of his run, and six named reviews from his customers. He liked it enough to hand me his advertising afterwards, which is the only recommendation I really trust.
Plumbers’ reviews
Three of the ten reviews on my own Google profile were left by plumbers, in their words, where I cannot edit them. Farrel left his from the Google account in the name Katrina Quinn, which is the name Google shows on it.
- Rated 5 out of 5 stars.
A star service throughout, Cameron reach out as a cold caller offering a website service, As you do you normally end up putting the phone down. However we were able to work together and he’s done a fantastic job. He’s attentive and very responsive. Even the aftercare once the website is completed is great. Adamantine, specialises in much more than websites. So if you pick up a random call from Cameron one day make sure you stick around and listen to what he has to say. 👊🏾
Rabiu Plumbing & Heating
- Rated 5 out of 5 stars.
Highly recommend! He designed a brilliant website for my business and is now helping me with my ads. He’s always very quick to respond to any queries, and his attention to detail is unmatched. Great service throughout!
Luke Claydon
- Rated 5 out of 5 stars.
Has made a website for me and am extremely happy so far.
Katrina Quinn
Other trades
The same approach, for other trades: websites for roofers, websites for builders and groundworks, and what every tradesman’s site has to do.
Adamant results. Unbreakable standards.
Book a diagnosis
You are probably the one who answers the phone, does the work, writes the invoice and never gets round to the website, which is usually why it still looks the way it does. Send me what you have got, even if that is a registration number and a camera roll, and I will put a preview of yours together before you have paid anything. I am 18 and I work on my own, so the reply comes from the person who would build it. The call is free and so is the diagnosis, or email cameron@adamantine.app.
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