Just me. That's the point.

I'm Cameron. I'm 17, and I tell every client that before they spend a penny. Some people hear my age and put the phone down. The ones who stayed on the line are the ones you can read on the home page, five stars each, in their own words.

This whole thing started with cold calls. No list bought from anyone, no script, just me ringing tradespeople and telling them the truth: your work is better than your website, and that gap is costing you jobs. David at Rabiu Plumbing & Heating nearly hung up on me. His review now tells people to stick around and listen if I ever ring them.

Since then I've built every site you can see on the work page myself, by hand. I write the pages, I take the photographs when the client hasn't got any, I run the ad accounts, and I answer every message. When something's wrong at ten at night, it's me who fixes it, mostly because I can't sleep until it's fixed.

I named this Adamantine because the word means unbreakable. It's what diamonds are, and it's why the little diamond sits at the top of this page, and why the light switch beside it works like a jeweller's loupe. A diamond gets a grading certificate before anyone buys it. I think the work you pay for deserves the same: inspect it in any light, and it should hold.