Bespoke systems for ambitious tradespeople
- Enquiry
- Reply
- Quote
- Chase
- Booked
- ReviewRoof leakBromleyFive-star review
Hi, water is coming through the bedroom ceiling since last night’s rain. Could someone come and look at the roof?
Website form, 11:04Thanks for getting in touch, and sorry about the leak. I’m up on a roof this morning but I will look at this today. Could you send a photo of the ceiling and one of the roof from outside?
Replied in 41 s- 11:19
- Your quoteReplace the slipped tiles and reseal the flashingView quoteQuote sent, 11:42
- Two days later
Hi, just checking the quote came through. Happy to answer any questions, and I have a slot free next week if it helps.
Chased for youSorry, mad week. Yes please, go ahead.
16:37- Booked in: roof repairTuesday at 8:00. A reminder goes out the day before.In your diary
- Job done
Thanks for having me. If you are happy with the roof, a quick Google review would mean a lot.
Review asked- New five-star reviewon your Google profile
- Enquiry in. Your site, Google, Facebook or a missed call: every enquiry lands in one place.
- Replied in under a minute. A personal reply goes out while you are still on the job, so they stop ringing round.
- Quote sent. Photos and the details come in first, so the quote goes out the same day.
- Chased. If they go quiet, a friendly follow-up goes out for you. Nobody has to remember.
- Booked in. They pick a slot, it lands in your diary, and they get a reminder the day before.
- Five-star review. When the job is done, they are asked for a review while they are still pleased.
Illustration of how the system runs. A made-up job, no real customer.
An AI-first growth consultancy for the trades. I find what is stopping your business from growing, then build the system that removes it: enquiries answered in under a minute while you are up a ladder, quotes chased without you having to remember, and every finished job turned into a review.
Diagnose, build, results
I do not sell websites by the page or ads by the month. I sell the fix for whatever is stopping the business growing, and sometimes the fix is a website.
Where the week leaks
A free call, then a proper look at how enquiries reach you now: where they come from, how long they wait and which ones go cold. You leave with the one thing worth fixing first and a straight answer about what it is worth.
- Monday, 11am. A call comes in while you are up a ladder. You ring back at four and they have booked whoever answered first.
- Tuesday, 7pm. Quotes written at the kitchen table after a full day on site.
- Wednesday, 1pm. A Facebook enquiry sits unread until the evening, and by then it has gone cold.
- Thursday, 8pm. Another evening on the admin: texts back, the diary, invoices.
- Friday, 6pm. The follow-ups you meant to send today. Friday turned into a twelve-hour day.
- Saturday, 1pm. A finished job and a happy customer, and nobody asks for the review.
An illustrated week. A diagnosis looks at your real one.
What gets built
I build the fix around your trade and your diary: the website, the ads, the replies, the chasing, whatever the diagnosis points at. You own all of it, the domain and the ad account included.
AI does the fast, repetitive parts: the first reply at eleven at night, the follow-up nobody remembers to send, the review request. You do the parts that need a tradesman.
- Your websiteBuilt for your trade and quick on a phone
- Google and Facebook adsRun in your own ad account
- Missed-call text backA text goes out when you cannot pick upStops the Monday 11am missed call
- Instant replyPersonal, in under a minuteStops the Wednesday 1pm cold enquiry
- Photos and details firstSo the quote goes out the same dayStops the Tuesday 7pm kitchen-table quote
- Quote chaserA friendly nudge if they go quietStops the Friday 6pm forgotten follow-up
- Booking linkStraight into your diary, with a reminderStops the Thursday 8pm evening admin
- Review requestAsked while they are still pleasedStops the Saturday 1pm missed review
Every review helps win the next enquiry
What changed
Then it is measured in your own accounts, not mine. Lor.Ca & Sons does luxury residential and commercial interior renovations. His first fortnight of ads was the learning period, and it was expensive, which is what a learning period is for. Then came his first full month.
65 enquiries from £480.63 of spend, £7.39 each.
- 64% less per enquiry: £20.26 each in the learning fortnight, £7.39 each in his first full month.
- 194% more enquiries a day: 10 in 14 days, then 65 in 31 days, on a similar daily budget.
Targeted, not bought: the ad decided the enquiry. 35 of the 37 enquiries from his lead video asked for exactly the work it showed, while his shelving ad brought wardrobes, media walls and bespoke furniture, and not one enquiry for the work the video showed. The ads ran in his own account, so every enquiry went to him alone, never shared with other firms.
Counted in Alejandro’s own ad account. He saw every number before you did.
- 10 enquiries19 June to 2 July, 14 days£20.26 eachLearning. Expensive, and it was meant to be.
- 65 enquiries6 July to 5 August, 31 days£7.39 eachHis first full month
The work, live
Every site here was built from scratch for one business and is live on its own domain. They scroll the way the real pages do; open any of them and check.
Client’s own: 5.0 from 70 Google reviews
Review slots left empty until real ones come in
88 postcode districts
Client’s own: 9.96 from 37 Checkatrade reviews
Client’s own: Gas Safe 964040
Trusted by 25+ ambitious tradespeople
Reviews on Google
5.0 on Google · 10 reviews
- Rated 5 out of 5 stars.
A star service throughout, Cameron reach out as a cold caller offering a website service, As you do you normally end up putting the phone down. However we were able to work together and he’s done a fantastic job. He’s attentive and very responsive. Even the aftercare once the website is completed is great. Adamantine, specialises in much more than websites. So if you pick up a random call from Cameron one day make sure you stick around and listen to what he has to say. 👊🏾
Rabiu Plumbing & Heating
- Rated 5 out of 5 stars.
Highly recommend! He designed a brilliant website for my business and is now helping me with my ads. He’s always very quick to respond to any queries, and his attention to detail is unmatched. Great service throughout!
Luke Claydon
- Rated 5 out of 5 stars.
At the beginning I was very sceptical… However he was very honest since the first moment, he didn’t promise nothing fancy, just the truth. Maybe we’ve been lucky, receiving so many leads, but one thing is for sure, Cameron does a great work, consistently showing results, communicating and clarifying every step of the way.
Alejandro L.C
- Rated 5 out of 5 stars.
I was lucky enough to be Cameron's first client- easy to talk to - reliable - his work on the website has had amazing results for my business (ALogistics) growth!
Dennis
- Rated 5 out of 5 stars.
Cameron was helpful from start to finish and done a great job on the website he created for me he listened to what I wanted for the website and has delivered it perfectly would highly recommend
Kye Dennison
- Rated 5 out of 5 stars.
I would like to recommend on how good he built my website and how good he communicates with you he’s so great at his job always there just act the touch of a button
Jack Lee
- Rated 5 out of 5 stars.
Has made a website for me and am extremely happy so far.
Katrina Quinn
Why a diagnosis first
Most of the tradespeople I speak to are not short of skill, and most of them are not short of enquiries either, which surprises people. What they are short of is time, and the time goes in the gap between the phone ringing and the job being booked. A roofer up a ladder at eleven in the morning cannot answer a message from someone whose ceiling is dripping, so by the time he climbs down and rings back at four, they have booked whoever answered first. A landscaper who quotes on a Tuesday means to follow it up on the Friday, and then Friday turns into a twelve-hour day. None of that shows up on a website audit, and none of it is fixed by a nicer logo or another month of ads. It gets fixed by finding the exact point where work leaks out of the business and building something that holds it there, which is the only thing I do, and it is why the first thing I sell anyone is a diagnosis rather than a website.
Cameron, 18, Founder
Adamant results. Unbreakable standards.
Book a diagnosis
The call is free and so is the diagnosis. Tell me your trade and where the month goes wrong, I go and look at how enquiries reach you, and you get the one thing worth building first. If you would rather write it down, the form takes two minutes, or email cameron@adamantine.app.
Book a diagnosisMessage me on Facebook (opens Facebook in a new tab)