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Websites for roofers

Pipeline Roofing Running
  1. Enquiry
  2. Reply
  3. Quote
  4. Chase
  5. Booked
  6. ReviewRoof leakBromleyFive-star review
Homeowner, BromleyEnquiry from your website
  1. Hi, water is coming through the bedroom ceiling since last night’s rain. Could someone come and look at the roof?

    Website form, 11:04
  2. Thanks for getting in touch, and sorry about the leak. I’m up on a roof this morning but I will look at this today. Could you send a photo of the ceiling and one of the roof from outside?

    Replied in 41 s
  3. 11:19
  4. Your quoteReplace the slipped tiles and reseal the flashingView quoteQuote sent, 11:42
  5. Two days later
  6. Hi, just checking the quote came through. Happy to answer any questions, and I have a slot free next week if it helps.

    Chased for you
  7. Sorry, mad week. Yes please, go ahead.

    16:37
  8. Booked in: roof repairTuesday at 8:00. A reminder goes out the day before.In your diary
  9. Job done
  10. Thanks for having me. If you are happy with the roof, a quick Google review would mean a lot.

    Review asked
  11. New five-star reviewon your Google profile
  1. Enquiry in. Your site, Google, Facebook or a missed call: every enquiry lands in one place.
  2. Replied in under a minute. A personal reply goes out while you are still on the job, so they stop ringing round.
  3. Quote sent. Photos and the details come in first, so the quote goes out the same day.
  4. Chased. If they go quiet, a friendly follow-up goes out for you. Nobody has to remember.
  5. Booked in. They pick a slot, it lands in your diary, and they get a reminder the day before.
  6. Five-star review. When the job is done, they are asked for a review while they are still pleased.

Illustration of how the system runs. A made-up job, no real customer.

Roofing is sold on the last roof you finished. Five roofing sites are live right now, and you can open any of them and read it the way a customer standing in their front garden would. The demo is the system I build around a site when the diagnosis finds enquiries going cold.

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Roofing sites, live

Every one sits on the roofer’s own domain and opens the real thing, scrolling the way it does on a phone. Open them before you read another word of mine.

The Ace & Sons homepage: a finished garden in Orpington, with the same garden before the job inset in the corner (opens the live site in a new tab)
Ace & Sons Roofing and GroundworksRoofing and groundworks · Orpington

aceandsonsroofingandgroundworks.co.uk

The RNH Building Solutions homepage: roofers from Alton down to the coast, with a new roof on a rear extension beside the headline (opens the live site in a new tab)
RNH Building SolutionsRoofing and building · Alton to the coast

rnhbuildingsolutions.co.uk

The Fully Covered Roofing homepage: a finished tiled roof photographed on the job (opens the live site in a new tab)
Fully CoveredRoofing and building specialists

fullycoveredroofing.co.uk

No location words anywhere on it, by his choice

The Southridge Roofing and Groundworks homepage: a re-roofed terrace shot from the ridge (opens the live site in a new tab)
Southridge Roofing & GroundworksRoofing and groundworks · Beckenham, Chislehurst and Catford

southridgeroofingandground.com

Review slots left empty until real ones come in

Roofsure Solutions' live website: roofing, guttering and cladding in Torbay and South Devon (opens the live site in a new tab)
Roofsure SolutionsRoofing, guttering and cladding · Torbay and South Devon

roofsuresolutions.co.uk

Three screens of each live homepage, captured from the roofer’s own domain.

Bought unseen

The person deciding is standing on the pavement looking up at work they will never inspect, so what they are really judging is whether you turn up when you said, do the part nobody can check and leave the drive swept afterwards. One photograph of a finished roof settles almost none of that, which is why the roofing sites I build carry the job while it was still open. Cody’s site at Fully Covered walks a re-roof through five stages, stripped back to finished, every one shot on his own jobs, so somebody can picture the week from their kitchen window before they ring anybody. It also matters when they ring. A leak gets reported when the rain comes in, which is exactly when a roofer is up on somebody else’s roof, and the enquiry that waits until four in the afternoon for an answer has usually gone to whoever replied first. That is the part the demo at the top of this page is for: a reply goes out in under a minute asking for a photo of the ceiling and one from outside, the quote goes the same day, and the chase and the review request happen without anybody having to remember them.

No town named

Fully Covered opens with Your roof, fully covered in white type on charcoal, and there is not one location word anywhere on it.

That absence is deliberate, and it reverses what nearly every trade site does, with the town bolted into every heading and repeated in the footer. Leaving the towns out costs something in local search, and if you want yours built the same way you should hear that beforehand. It is his firm, so it is his call, and quietly slipping a town back in behind him would have been building somebody else’s site. He came to me as a referral, the first one I had.

Review slots left empty

Southridge covers roofing, rendering, driveways, patios, drainage, retaining walls and landscaping across Beckenham, Chislehurst, Catford, Blackheath and the rest of south east London and Kent.

When Charles and I built it there was no review history to put on it, so the section where reviews go says exactly that: Real customer reviews will appear here, in their own words, as they come in. Above it sit before and after pairs with a line stating plainly that nothing in them is borrowed: No stock, no borrowed pictures of somebody else's roof.

Inventing a handful of glowing paragraphs and signing them with initials would have taken an afternoon, and it is the thing that gets a new firm caught by the first customer who goes looking for the names.

Charles’s review

He has since left one on my Google profile, where I cannot edit a word of it. Charles left it from the Google account in the name Jack Lee, which is the name Google shows on it.

  • Rated 5 out of 5 stars.

    I would like to recommend on how good he built my website and how good he communicates with you he’s so great at his job always there just act the touch of a button

    Jack Lee

    Southridge Roofing and Groundworks · Beckenham & Bromley

Read it on Google

Photographs off your phone

Photographs taken on the job instead of after everything is cleared away, and enough of them that a stranger can follow one roof from stripped to finished, the way Cody’s re-roofs page does in its five stages. A before and after has to be the same roof from roughly the same spot, because a mismatched pair is the first thing a sharp customer spots.

Then whatever you hold that can be checked goes on: your Google rating where somebody can click through to it, your guarantee, your insurance, your trade body. If you have not got those yet, the site says so in plain words rather than borrowing anybody else’s, which is what Southridge does until Charles has the real thing to put there.

All the work, by trade · Websites for builders and groundworks · Websites for tradesmen

Fully Covered's re-roofs page: a re-roof explained, then the five stages photographed on his own jobs, strip back to finished (opens the live site in a new tab)
Fully CoveredHis re-roofs page: the five stages

Adamant results. Unbreakable standards.

Book a diagnosis

Send me the last roof you finished and the towns you genuinely want work from, and you will get a straight answer about what I would put on the front page, what I would leave off it and where your enquiries are going cold now. The call is free and so is the diagnosis, or email cameron@adamantine.app.

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