Google and Meta ads
Cost of each enquiry
64% less per enquiry: £20.26 each while it learned, £7.39 each in his first full month.
Enquiries a day
194% more enquiries a day: the windows differ in length, so it is counted per day.
What his lead video brought
35 of 37 asked for exactly the work the video showed.
Your ads run in an account with your name on it. Your card pays the platform directly, I take nothing off the media, and the number I ask to be judged on is what one enquiry costs you.
Whose account
When somebody runs your advertising inside their own ad account, the part you never see is the part that matters most later. The tracking learns in their account, the list of people who visited your website and did nothing sits in their account, and so does the record of which advert produced which job, so on the day you stop paying them all of it stays behind and whoever comes next starts you from a blank page. I do it the other way round. Your business gets its own ad account, your own card funds the spend at a budget you set, and I am given access to build inside it. Media is never marked up, so what the platform charges is what you pay, and you can open the account on your phone and read the same figures I am reading. If you move on from me one day, the history, the audiences and the record of what worked all stay with you, and whoever comes next starts from everything you have already learned.
- The ad account
- Yours, in your business’s name
- The card that pays the platform
- Yours, at a budget you set
- The history, the audiences, what worked
- Yours, and it stays when I go
- Me
- Access to build inside it, and nothing taken off the media
The only number
What an enquiry costs you, and whether those enquiries turn into the kind of work you wanted more of. Reach and impressions are easy to make look busy on a screenshot, and neither of them has ever paid a wage.
That is why the window at the top of this page shows what each enquiry cost and how many came in, and no reach or impressions. The second half of the question is whether they were the right enquiries, which is what the dots are: 35 of the 37 people who came from his lead video asked for exactly the work it showed.
One account
Alejandro runs Lor.Ca & Sons, luxury residential and commercial interior renovations.
The ad account was his, every enquiry arrived somewhere he could count himself, and the figures above came out of it. His first fortnight was the learning period, and it was expensive, which is what a learning period is for. Then came his first full month: 65 enquiries from £480.63 of spend, £7.39 each.
It is the one account whose figures I publish, and he saw every one of them in his own account before they went anywhere near a web page. How it was run, how it was counted and what I will not promise about your trade all sit on their own page.
I run Google Ads the same way for other trade firms, inside their own accounts and on their own cards. Their figures are not on this site, because nothing goes on a page of mine before the person who paid for it has seen it and said yes.
Alejandro’s review
On my Google profile, where I cannot edit a word of it.
- Rated 5 out of 5 stars.
At the beginning I was very sceptical… However he was very honest since the first moment, he didn’t promise nothing fancy, just the truth. Maybe we’ve been lucky, receiving so many leads, but one thing is for sure, Cameron does a great work, consistently showing results, communicating and clarifying every step of the way.
Alejandro L.C
Luke’s advertising
L.C Plumbing is one man out of Sawtry covering Huntingdon, Peterborough, St Neots, St Ives, Ramsey and Cambridge.
He has his own Gas Safe registration and 10+ years on the tools. I built the website first, with six of his customers writing in their own words and a map of the patch he really drives, and he liked it enough to hand me his advertising afterwards, which is the order I would want for you.
- Rated 5 out of 5 stars.
Highly recommend! He designed a brilliant website for my business and is now helping me with my ads. He’s always very quick to respond to any queries, and his attention to detail is unmatched. Great service throughout!
Luke Claydon
If it does not work
Paid advertising can fail, and pretending otherwise would be the easiest lie on this page. If enquiries are costing more than a job is worth to you, that goes in the monthly report in plain figures, and my first suggestion will be to stop the spend while I work out whether the problem is the offer, the targeting or the page people are landing on.
Because the account is yours, you never have to wait for me to agree with any of that. You can pause the whole thing from your phone at midnight without my permission, and I would rather you could.
Not ads yet
A strong campaign pointed at a weak site is the most expensive mistake in this trade, because the money leaves at full price and lands somewhere that gives a stranger no reason to ring. When Kye came to me the work went into his detailing site first: before-and-after sequences on vehicles he genuinely worked on, an Audi Q2, a Suzuki GSX-R 1100 and a Nissan Navara.
If your website is not at that point, I will say so and tell you to spend there first, even when ads are the thing you rang about.
Adamant results. Unbreakable standards.
Book a diagnosis
Send me the name of your business and where you take work from, and the first thing I will do is look at what a stranger already sees, because that decides whether paying to send more of them is worth doing. The call is free and so is the diagnosis, or email cameron@adamantine.app.
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