Websites for builders and groundworks
- Enquiry
- Reply
- Quote
- Chase
- Booked
- ReviewKitchen extensionChelmsfordFive-star review
Hi, sorry, just tried ringing. I’m thinking about a single-storey extension at the back for a bigger kitchen. Could you come and have a look?
Missed call, texted back, 13:26Thanks for the message, sorry I missed your call. I’m on site today but I will ring you back this evening. Could you send a few photos of the back of the house and the garden?
Replied in 29 s- 13:40
- Your quoteSingle-storey rear extension, from groundworks to roofView quoteQuote sent, Fri, 17:05
- Two days later
Hi, just checking the quote came through. Happy to go over any of it, and I can pencil in a start date if it helps.
Chased for youSorry for the wait. Yes please, book it in.
10:12- Booked in: extension, day oneMonday at 8:00. A reminder goes out the day before.In your diary
- Job done
Thanks for having me. If you are happy with the extension, a quick Google review would really help.
Review asked- New five-star reviewon your Google profile
- Enquiry in. Your site, Google, Facebook or a missed call: every enquiry lands in one place.
- Replied in under a minute. A personal reply goes out while you are still on the job, so they stop ringing round.
- Quote sent. Photos and the details come in first, so the quote goes out the same day.
- Chased. If they go quiet, a friendly follow-up goes out for you. Nobody has to remember.
- Booked in. They pick a slot, it lands in your diary, and they get a reminder the day before.
- Five-star review. When the job is done, they are asked for a review while they are still pleased.
Illustration of how the system runs. A made-up job, no real customer.
A builder gets judged on the last house he touched. Three live sites here, for building work, for render and external wall insulation, and for the groundworks half of it, and each of them opens with jobs a homeowner can look at rather than adjectives about quality. The demo is the system I build around a site when the diagnosis finds enquiries going cold.
Builders’ sites, live
Every one sits on the firm’s own domain and opens the real thing, scrolling the way it does on a phone.
grfconstruction.co.uk
Client’s own: 9.96 from 37 Checkatrade reviews
pickablockbuilders.co.uk
Client’s own: one review published in full
southridgeroofingandground.com
Review slots left empty until real ones come in
Three screens of each live homepage, captured from the firm’s own domain.
Trust before price
A dripping tap gets sorted by whoever answers the phone, but a side extension means weighing up a large amount of money and a team in the house for weeks.
Most of that thinking happens on a phone in the evening with nobody being rung, and before anyone picks up they want to see the last house you touched and hear what its owner thought of you.
That is the order GRF Construction’s site runs in. It opens with Building work in Petts Wood, done to a standard you'll be proud of
, and sitting directly beneath it is a credential nobody has to take my word for: his own Checkatrade rating of 9.96 out of 10 from 37 Checkatrade reviews, with the Checkatrade guarantee attached to it. That one line does more work than any paragraph I could write. Under it, his own site says it plainly: Over a hundred photos from genuine projects
, which is the space most builders’ sites fill with three stock images and the word craftsmanship. He works out of Orpington and covers Petts Wood, the Medway towns, Bromley, Bexley, Dartford, West Malling and south east London.
Two ways to lose work
The obvious one is the dead site: built years ago by somebody long gone, still carrying a number that changed, still showing a van that got sold, and loading badly on the phone the enquiry is coming from. It quietly tells a homeowner that the business might not be running any more. The second one costs more and gets spotted far less often. A builder pays for something that looks like a property developer’s brochure, all wide grey renders and thin type and the word bespoke, and the homeowner who wanted a garage conversion decides on sight that she cannot afford to ring. Overdesign is a price signal whether it was meant as one or not, which is why the sites above are plain on purpose. Pick A Block is the largest of the three, render, external wall insulation, roofing and block paving from one team, and the site runs to 87 pages because that work is searched for by town and by job, and each pairing got a page with something true on it.
The groundworks half
Charles at Southridge Roofing & Groundworks does the parts of a job that get buried rather than admired.
Driveways, patios, drainage, retaining walls, rendering and roofing, across Beckenham BR3, Chislehurst BR7, Catford SE6 and Blackheath SE3 and the rest of south east London and Kent. A finished patio on its own hides the state of what was there before and the depth of what went in underneath it, so his galleries are built as pairs and the page says outright: No stock, no borrowed pictures of somebody else's roof.
His review section was on the site from the first day and deliberately empty. Where the quotes will sit, it reads Real customer reviews will appear here, in their own words, as they come in.
A homeowner who reads that knows exactly where the firm stands, which is a better start than a wall of praise from names nobody can go and look up.
Missing proof
Charles has since left me a review, from the Google account in the name Jack Lee, which is the name Google shows on it.
- Rated 5 out of 5 stars.
I would like to recommend on how good he built my website and how good he communicates with you he’s so great at his job always there just act the touch of a button
Jack Lee
GRF and Pick A Block have not, and none of the three has a case study written behind it yet, so they are here as links rather than stories. Open them and judge the work instead of my description of it.
If the question in your head is whether one person can handle something large, the biggest things I have built are a plumbing and electrical site of 106 pages and Pick A Block at 87, and the first one has the full account written up. The 106-page build, start to finish
Other trades
The same approach, for other trades: websites for roofers, websites for plumbers, and what every tradesman’s site has to do.
Adamant results. Unbreakable standards.
Book a diagnosis
Send me what you already have, the current site if there is one, and photographs off your phone, including the ones taken in bad light at four o’clock because the customer wanted a look before you left. If there is a Checkatrade profile or a Google listing with reviews on it, that goes on the first screen, and it belongs to you rather than to me. What comes back is my honest read on whether the website is the thing holding your work up. Sometimes it is not, and I would rather tell you that than sell you one. The call is free and so is the diagnosis, or email cameron@adamantine.app.
Book a diagnosisMessage me on Facebook (opens Facebook in a new tab)