Websites for tradesmen
Four sites I built, open side by side the way a customer compares firms before ringing one. Each opens the live site.
Your work already proves you are good, so the only job left for the website is to stop hiding it. Here is what a customer does with the handful of websites they open before they ring anybody, and what I build to survive it.
Before anybody rings
Somebody with a leak, or a roof letting water in, does not read a website. They open a few of the Google results, skim the lot, and want four things: that you cover where they live, that you have done their exact job, that somebody other than you says you are any good, and a way to reach you now. Whichever site answers all four first usually gets the call, and it is often not the best tradesman of the lot. That is why Farrel’s plumbing and electrical site has a page for every one of 88 postcode districts across south east London and Kent, so somebody searching in Bexley or Gravesend lands on a page with their own district named on it, rather than a line inviting them to enquire about coverage. The same test decides everything else on a site I build: whether the photograph at the top is one of your jobs, whether a stranger can find the review they are reading on Google, and whether the button that reaches you works on the phone in their hand at the moment they need you.
The other tabs
The sites that lose tend to fail in the same places.
The photograph at the top belongs to somebody else, bought from a stock library, and a customer reads that as having nothing of your own worth showing. The words underneath were written years ago and still list a service the man gave up doing. The contact page feels like posting a letter into a void, no name on it, no face, nothing that says a person will read it.
Before a site I build goes live I send a real enquiry through its own form and wait for it to land in the client’s inbox. A form that quietly swallows the first message it is ever sent does more harm than having no form at all.
Your own jobs, first
Photographs off your own jobs go first, above anything I could write about you.
Kye’s before-and-after sequences at Apex are vehicles he had in, an Audi Q2, a Suzuki GSX-R 1100 and a Nissan Navara, and each pair is the same vehicle twice rather than two convenient pictures set beside each other. Cody’s roofing site follows real jobs, photographed at five stages. Charles’s galleries at Southridge say it on the page: No stock, no borrowed pictures of somebody else's roof.
Al’s removals site is built around a photograph of his van, because the man and the van are what people are hiring.
Your credentials, in your name
Anything a stranger can check goes high up and stays in the name of whoever earned it.
David at Rabiu Plumbing and Heating is Gas Safe registered, with his own 5.0 from 70 Google reviews. Luke’s site prints his Gas Safe number, 964040, so anyone can look him up. The I.C. Scaffolding site says its scaffolders are CISRS and CITB trained, and GRF’s builders’ site opens on their own 9.96 out of 10 from 37 Checkatrade reviews.
All of that belongs to the client and is written on the page as theirs.
Proof not there yet
Kye’s site tells you plainly that you will not find a decade of reviews here yet
. The review section on Charles’s site is empty on purpose, and it says so: Real customer reviews will appear here, in their own words, as they come in.
Each was the client’s decision and mine together, and both are easier to live with than five-star quotes nobody can find anywhere else.
Four live sites
The size of a site is set by the business rather than by me. Farrel’s runs to 106 pages because of how many districts his patch covers and the two trades he works in. Luke works on his own out of Sawtry and gets the same job done in 18 pages, with six named reviews and a map of the towns he drives to. Cody’s carries no location word anywhere on it, deliberately, and Charles’s galleries hold only his own roofs.
lc-plumbing.co.uk
Client’s own: Gas Safe 964040
fullycoveredroofing.co.uk
No location words anywhere on it, by his choice
southridgeroofingandground.com
Review slots left empty until real ones come in
A preview before you pay
I build a preview of your site with your own jobs and credentials already on it, then send you the link to open on your phone. If you want it, I finish it and put it live on your own domain in your name, and if you do not, that is the end of it.
Every site on the work page, Harry’s landscaping site included, sits on the client’s own domain.
Two reviews
David was a cold call and nearly put the phone down on me. Kye is the one whose vehicles are further up this page. Two of the ten reviews on my own Google listing, where I cannot edit a word of them.
- Rated 5 out of 5 stars.
A star service throughout, Cameron reach out as a cold caller offering a website service, As you do you normally end up putting the phone down. However we were able to work together and he’s done a fantastic job. He’s attentive and very responsive. Even the aftercare once the website is completed is great. Adamantine, specialises in much more than websites. So if you pick up a random call from Cameron one day make sure you stick around and listen to what he has to say. 👊🏾
Rabiu Plumbing & Heating
- Rated 5 out of 5 stars.
Cameron was helpful from start to finish and done a great job on the website he created for me he listened to what I wanted for the website and has delivered it perfectly would highly recommend
Kye Dennison
Pages for your trade
There are longer pages for three trades, each one showing the sites that belong to it: websites for plumbers, websites for roofers and websites for builders and groundworks.
Adamant results. Unbreakable standards.
Book a diagnosis
Open a few of the sites before you decide anything; the whole set sits on one page, every one live on the client’s own domain. Judge them the way somebody with a few tabs open would judge yours, then tell me what you do and what you have got, even if that is a phone full of job photographs. The call is free and so is the diagnosis, or email cameron@adamantine.app.
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